PU Prime participated in FX Expo Buenos Aires 2026 on September 17–18 at Golden Center Eventos, where it connected with investors, industry professionals and market enthusiasts from across Latin America. The company received the Best Mobile Trading App award and showcased how its role as an Official Regional Sponsor of the Argentine Football Association, or AFA, supports local engagement beyond traditional sponsorship. Partnerships Manager Michel Cohen discussed the alliance, financial education and risk awareness in online trading, while PU Prime said it plans a major interface revamp by the end of 2026. Founded in 2015, PU Prime offers regulated financial products across forex, commodities, indices, shares and bonds in more than 100 countries, with over 40 million app downloads.