UK family faces 83 hours of privacy-policy reading on ordinary day

  • Web3 Foundation studied privacy and terms-of-use documents linked to ordinary digital activity.
  • 257 documents contained 1,184,835 words, requiring about 83 hours to read.
  • The whitepaper examined six modeled households across the UK and United States.

A Web3 Foundation study found that a modeled UK family would need about 83 hours, or 10.4 eight-hour workdays, to read the 257 privacy and terms-of-use documents linked to an ordinary day of digital activity. The documents contain 1,184,835 words, 34% more than the 884,647 words in William Shakespeare’s complete works. The whitepaper, titled "Everyday Surveillance: What One Ordinary Day May Reveal About You," examined six modeled households in the UK and United States and identified 1,195 relevant consumer-privacy and terms-of-use documents containing more than 5.38 million words. Across 143 companies and institutions, 83% said they may use personal data for marketing or advertising, 80% may combine it with other information, 71% may share it with business partners, and at least 24% had documents indicating that user data may be used to train or improve AI or machine-learning systems. The study does not claim to represent a nationwide survey or all users’ behavior; it analyzes documented possibilities and permissions in evidence-based scenarios involving common digital services and systems in the UK and United States.

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