KT is rebuilding its My KT customer app as an AI-driven platform, adding 14 artificial intelligence agents focused on core telecom services such as plan inquiries, supplementary services, membership and long-term customer benefits. A new personalized message area on the home and benefits screens recommends relevant offers based on customers' usage patterns, subscribed products and membership data, replacing the previous need to search for benefits manually. The app also places the My AI agent at the front, where customers can ask questions, receive immediate answers and use specialized agents to complete related tasks or connect to services. KT said the redesign is intended to reduce search and consultation time and make the app proactively present services and benefits. A customer trial promotion will run from Oct. 12 to Oct. 31, with participants eligible for a prize draw including the Galaxy Z Fold8 and Galaxy Watch9. Park Hyun-jin, executive vice president and head of KT's Customer Division, said KT will continue expanding customer experiences that combine AI with its telecom capabilities.