Leica revives camera business with premium products above 10 million won

Verifying
  • Leica shifted from volume competition to premium cameras emphasizing craftsmanship and design.
  • 9.44 million digital cameras shipped globally last year, an 11.2% annual increase.
  • CIPA forecasts 9.59 million global shipments this year, with interchangeable-lens shipments down 2.6%.
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