Amazon.com, GoodRx and other companies are gaining from demand for monthly prescription and healthcare subscriptions as Americans face higher medical costs and fewer insurance options. Plans cost $5 per month at Amazon and $14.99 at GoodRx, with access to selected generic drugs. GoodRx’s Companion plan also discounts telehealth (remote care through digital visits), vision, dental and laboratory services. Analysts say these services can reduce costs even for insured consumers, particularly those taking multiple medicines. GoodRx reported subscription revenue of $28.5 million in the second quarter, up 39% from a year earlier, while subscriptions increased 14%. Amazon said RxPass customers have nearly tripled since its 2023 launch, and more than 70% fill at least three medications through the program. Amazon’s plan is limited to Prime members and covers about 50 generic drugs, while GoodRx offers more than 250; FreeRx charges $49.95 monthly for virtual urgent care and more than 1,000 generics. The services may also direct users toward related offerings such as Amazon Pharmacy, One Medical and Prime memberships, although RxPass revenue is expected to remain small relative to Amazon’s projected $828 billion in 2026 revenue.