MEXC announced a visual refresh in Mutsamudu, Comoros, on September 29, 2026, centered on “WE SEE YOU,” shifting attention from accounts, trading activity and labels such as Trader, VIP, Whale and UID toward the people behind them. The campaign extends the brand evolution launched in April for MEXC’s eighth anniversary, when it introduced a new logo retaining the familiar M and signature blue. The logo’s infinity-inspired outline and two loops, which also suggest two zeros, represent MEXC’s stated promises of Infinite Opportunities and 0 Fees. CEO Vugar Usi said the company wants to understand users’ needs beyond transactions and give that approach a more human expression. The refreshed identity begins with a new brand film released on September 29 and will first appear offline at TOKEN2049 Singapore. MEXC will invite its global community to share real photos, everyday identities and personal stories beyond the trading screen. Founded in 2018, MEXC says it serves users across 170+ markets through a single account and gateway, offering crypto, stocks, tokenized assets, derivatives and a growing range of TradFi-linked opportunities. The company describes itself as a 0-fee platform with deep liquidity, broad asset coverage and a high-performance trading experience, while warning that the announcement is not investment advice.