Meta explores Muse fees and subscriptions as it launches tool for small businesses

  • Meta expanded Muse to help small businesses manage customer, inventory and cash-flow tasks.
  • Meta said Muse users at small businesses recover one to three hours each day.
  • Meta integrates Shopify, Slack and Walmart into Muse.

Meta Platforms Inc. is considering transaction fees and subscriptions for its artificial-intelligence agent Muse while expanding the product to small businesses, President and Vice Chairman Dina Powell McCormick said. Muse can initiate customer conversations, manage cash flow and inventory, build websites and communicate with customers, extending Meta's services beyond advertising and business operations. McCormick said Muse has become the No. 1 downloaded App Store application with millions of downloads and that businesses using it report recovering one to three hours daily. Meta is integrating Shopify, Slack and Walmart into Muse and sees potential revenue from fees when the agent helps users save money, alongside subscriptions as use increases. Meta has 3.6 billion daily users and about 200 million small-business owners using its platforms.

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