Apple CEO John Ternus reshapes product strategy and management structure

  • Apple has eliminated hardware engineering program manager roles as John Ternus reshapes operations.
  • About six directors were affected by the hardware organization changes, Bloomberg reported.
  • Apple paused a summer proposal to eliminate about 5,000 AppleCare customer-service jobs.

Apple CEO John Ternus is considering a faster, less rigid product strategy and organizational changes that would reduce management layers and give engineering teams more direct access to senior leaders, Bloomberg reported. The company is weighing a move away from its usual spring and fall product-release cycle while allowing teams more scope to test new ideas. Apple has also eliminated several engineering program manager roles in its hardware organization, affecting about six directors, while reducing staffing around Vision Pro and Siri and cutting some Fitness+ roles. A proposal to eliminate about 5,000 AppleCare customer-service jobs was paused during the summer. Ternus succeeded Tim Cook as CEO earlier this month, with Cook becoming executive chairman, as Apple faces higher memory costs, weaker services growth and pressure to improve operating efficiency.

The information on this website is generated using AI and we cannot guarantee its accuracy. Please use it as reference information only.