OpenAI’s B2B Marketplace is giving enterprise customers a way to use part of their existing OpenAI spending commitments on qualifying partner products. Figma said at OpenAI’s DevDay 2026 on Sept. 29 that it was among approximately 32 official launch partners, alongside companies including Adobe, Datadog, Salesforce and HubSpot. DevRev is also a launch partner, allowing customers to discover its products through the Marketplace Directory and contract directly with the company. The model resembles marketplaces operated by AWS, Microsoft Azure and Google Cloud, but applies committed AI budgets to a curated group of enterprise software providers. Figma’s participation follows a ChatGPT app integration launched in October 2025 and Codex-related features introduced in February 2026. DevRev’s platform connects AI with enterprise context, permissions, workflows and controls for customer and employee self-service. Founded in 2021 and headquartered in Palo Alto, DevRev is led by co-founder and CEO Dheeraj Pandey and co-founder Manoj Agarwal and operates across eight offices.