Buick enters South Korea with Electra E7 plug-in hybrid SUV

  • Buick launched in South Korea with the Electra E7 as its first model.
  • Four trims cost ₩43 million to ₩54 million, with up to 126 kilometers of electric range.
  • Full sales begin in November after pre-orders opened on the 30th.

Buick, General Motors' premium brand, has officially launched in South Korea with the Electra E7 as its first model. The China-developed and China-built midsize plug-in hybrid SUV will be sold in four trims priced from ₩43 million, approximately $32,000, to ₩54 million, approximately $40,000. Its powertrain combines a 1.5-liter naturally aspirated engine with a 165-kilowatt motor and a battery of up to 31.7 kilowatt-hours, providing up to 126 kilometers of electric range and more than 1,000 kilometers of total range. Pre-orders opened on the 30th, while full sales are scheduled to begin in November. Buick's arrival makes South Korea the first market outside North America to offer all four GM brands: Chevrolet, Cadillac, GMC and Buick.

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