Hana Financial Group and the Small Enterprise & Market Service (SEMAS) have launched "Hana On, Youth On," a nationwide project involving 15 teams and about 100 young small business owners. Selected through an open recruitment process conducted over three months, the teams will develop customer-attraction campaigns, community events, joint marketing and other projects tailored to their local commercial districts. Hana Financial and SEMAS will provide funding, expert consulting and tailored financial support. The initiative follows a memorandum of understanding signed in June and comes as young business owners face pressure from rising prices and a weaker won. A launch event in Daejeon attended by Hana Financial Chairman Ham Young-joo, SEMAS President In Tae-yeon and about 100 participating self-employed people included a discussion of business challenges, project presentations and networking. Hana Financial also works with SEMAS on programs including affordable egg supplies for supermarkets, energy-efficient equipment and digital devices for small businesses.