Flytxt has been recognised as a Challenger in the 2026 Gartner Magic Quadrant for CSP AI-Enabled Marketing and Sales Solutions, moving up from its 2025 Niche Player position. The company said the recognition reflects its expanding global footprint, wider coverage of AI-enabled marketing and sales use cases, and continued investment in enterprise AI capabilities. Its Niya-X platform combines causal reasoning, counterfactual simulation and privacy-preserving federated learning (training across data sources without centralising sensitive data) to support decisions across the communications service provider value chain. Flytxt says Niya-X uses a continuous perceive–reason–act–learn cycle to connect customer and market signals with execution, while its longer-term vision is an AI Expertforce that combines domain intelligence with agentic execution to drive growth and marketplace efficiency for CSPs.