Lotte Duty Free signed a memorandum of understanding with global cosmetics brand SK-II at the 2026 TFWA World trade show in Cannes, France, on the 28th. The companies will cooperate across five areas, including customer consultations, differentiated services at Lotte Duty Free's Incheon Airport store, joint promotions, business and market development, and new collaborations. Lotte Duty Free will expand SK-II's section at its main Myeongdong store and add consultations tailored to customers' skin concerns. The Incheon Airport location will offer an exclusive gift service featuring name-initial decorations and premium ribbons. In the first quarter of next year, SK-II specialists will present the brand's Pitera ingredient and skincare methods at a Myeongdong event for top-tier customers. Lotte Duty Free also signed memorandums of understanding with Moët Hennessy, LVMH Beauty and William Grant & Sons at the trade show, with plans to expand cooperation from product sourcing into store operations and marketing.