Meta gains nearly 30% as traders weigh Muse threat to Apple Services

  • Fast Money traders debated whether Meta's Muse could challenge Apple's Services business.
  • Meta gained almost 30% in one month, versus Apple's 2% increase.
  • Bank of America kept its Buy rating on Apple while flagging AI-agent risks.

CNBC's Fast Money traders debated whether Meta Platforms' Muse could pressure Apple Services after Bank of America warned that AI agents (software acting for users) may increasingly complete transactions without routing spending through the App Store. Meta rose almost 30% over the past month, compared with Apple's 2% gain. Bank of America kept its Buy rating on Apple, citing its strength in hardware and devices, while flagging the possibility that agents could redirect some activity away from Apple's ecosystem. The panel questioned whether Muse would become the leading agent, noting Apple's focus on on-device AI and competition from OpenAI and other agentic AI platforms. Traders also debated the near-term effect on App Store economics, since Apple collects commissions on only part of App Store activity, particularly gaming and in-game purchases. Food delivery and airline bookings, which Muse may handle, generally do not generate App Store commissions for Apple. Meta's enterprise ambitions and its recruitment of the MongoDB CEO added uncertainty about how broadly Muse could expand into commercial activity. The traders viewed agentic AI as a competitive risk but remained uncertain about the speed and scale of any impact on Apple's Services revenue.

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Meta gains nearly 30% as traders weigh Muse threat to Apple Services - CoinPost Terminal