Samsung introduces Galaxy Tab S12 Ultra and S12+ ahead of Apple’s expected tablet refresh

  • Samsung introduced the Galaxy Tab S12 Ultra and S12+ and announced the flagship series in Taiwan on October 1.
  • Prices start at $1,200 for the S12+ and $1,399 for the S12 Ultra, while the processor delivers a reported 61% NPU performance increase.
  • Taiwan tablet unit sales rose 7.5% year over year in the first eight months, and retail availability begins October 7, including Japan.

Samsung Electronics has introduced the Galaxy Tab S12 series, comprising the premium S12 Ultra and mid-tier S12+, while targeting higher price tiers ahead of expected Apple hardware announcements. The tablets feature a 3-nanometer processor, redesigned vapor-chamber cooling, a reported 61% increase in neural processing unit performance, Galaxy AI tools and up to 23 hours of continuous battery life. Samsung priced the S12 Ultra at $1,399 and the S12+ at $1,200, $100 more than their predecessors. Samsung Electronics in Taiwan announced the flagship series on October 1 as Taiwan tablet unit sales rose 7.5% year over year in the first eight months, supported by AI applications and demand for laptop alternatives. Retail availability begins October 7 in select global markets, including Japan, where both models will be sold at 9 a.m. as gray Wi-Fi-only devices. Samsung is also pledging seven generations of operating-system and security updates as it tests demand for higher-margin, AI-capable tablets amid softer replacement cycles.

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