ResearchAndMarkets.com forecasts strong growth in Europe and Taiwan loyalty markets

Sep 30, 2026 13:44 (23d ago)

ResearchAndMarkets.com issued updated Europe and Taiwan databooks assessing loyalty-market size, programs, platforms and sector dynamics.
Europe is forecast at US$26.2 billion in 2026 and US$41.4 billion by 2030; Taiwan is forecast at US$307.1 million and US$538.1 million, respectively.
The research covers more than 100 KPIs, including penetration, redemption, breakage, enrollment, embedded loyalty and platform spending, with Europe’s edition spanning 1,658 pages and Taiwan’s 127 pages.

ResearchAndMarkets.com announced separate Databook Q2 2026 updates for Europe and Taiwan on Sept. 30, 2026. Europe’s loyalty market is projected to rise from US$22.9 billion in 2025 to US$26.2 billion in 2026 and approximately US$41.4 billion by 2030, while Taiwan’s market is forecast to increase from US$260.6 million in 2025 to US$307.1 million in 2026 and approximately US$538.1 million by 2030. The reports attribute growth to loyalty becoming integrated with pricing, customer data, retail media, payments, partner ecosystems and digital commerce, and assess more than 100 KPIs across programs, platforms, sectors, channels, technology and consumer behavior.