DFI to take full control of Starbucks across seven Asian markets

  • DFI Retail Group will take control of Starbucks operations across seven Asian markets.
  • The consolidated business could generate up to US$900 million in 2028 revenue.
  • Andrew Wong will lead DFI’s combined Starbucks and IKEA operations.

DFI Retail Group will assume full control of the Starbucks licensed business across Singapore, Hong Kong, Macau, Thailand, Vietnam, Cambodia and Laos through a reorganisation involving its subsidiary Hayselton Enterprises and Maxim’s Caterers. The business operates more than 1,100 coffeehouses. DFI will sell its 50% stake in the Hong Kong-based catering group and receive about US$340 million in cash, while Maxim’s will retain its restaurant, bakery and catering operations. Completion is targeted for March 2027. DFI said the consolidated Starbucks business could contribute between US$600 million and US$650 million to subsidiary revenue from April through December 2027 and up to US$900 million in 2028. Revenue growth could compound at 6% to 7% annually from 2026 to 2029, supported by a footprint of 1,350 coffee shops and a mid-term operating margin of 8% to 9%. DFI raised its 2027 dividend payout ratio to 80% and maintained its 2028 underlying profit outlook at US$310 million to US$350 million. Andrew Wong, currently CEO of DFI’s IKEA business, will lead the combined Starbucks and IKEA operations.

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