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83% prioritize unified marketing measurement, but only 9% practice it extremely well

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  • Winterberry Group released a Lifesight-sponsored report on unified marketing measurement.
  • 83% prioritize UMM, while only 9% practice it extremely well.
  • Winterberry surveyed 121 enterprise brand marketers from July through August 2026.
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83% prioritize unified marketing measurement, but only 9% practice it extremely well - CoinPost Terminal