ServiceNow shares advanced Wednesday as software stocks joined a broader relief bid after the FTC (U.S. competition regulator) launched an investigation into frontier AI developers including OpenAI and Anthropic. The inquiry focuses on agentic AI safety and consumer protection, while potentially easing concerns that autonomous AI agents could quickly displace established enterprise Software-as-a-Service platforms. ServiceNow also benefited from analyst support after Cantor Fitzgerald analyst Thomas Blakey raised his price target to $174 from $141 on Sept. 21, retaining an Overweight rating. Blakey cited channel checks indicating that enterprise customers were upgrading service tiers to obtain expanded Now Assist packs, supporting management’s goal of generating 30% of annual contract value from AI solutions by 2030. During September, ServiceNow partnered with Xapien on AI-native third-party risk management and agreed with Reco to improve visibility into AI agent security. The company also received the Scale Without Limits title at the inaugural Cribl GOAT Customer Awards. CEO Bill McDermott attended a White House AI summit hosted by President Donald Trump on Sept. 29 and joined leaders from Amazon, Palantir and xAI in signing the White House Accord on Super Intelligence, which establishes voluntary safety mechanisms and security frameworks for advanced AI deployments. ServiceNow shares were up 3.61% at $134.63 at publication, according to Benzinga Pro data.