Nike shares down 80% as investors await measurable turnaround signals from October earnings

  • Nike is scheduled to release quarterly earnings on October 1, 2026.
  • Analysts forecast earnings per share of $0.44 and revenue of $11.32 billion.
  • Nike shares have fallen 80% this year and reached 13-year lows.

Nike Inc. is scheduled to release quarterly earnings on October 1, 2026, with analysts forecasting earnings per share of 44 cents and revenue of $11.32 billion, both below the prior-year period. The latest earnings preview described the stock as down 80% this year and at 13-year lows, compared with an earlier reported year-to-date decline of more than 44%. Investors are looking for evidence that CEO Elliott Hill's turnaround is gaining traction, particularly in Greater China, digital sales, wholesale relationships, inventory management, product innovation and gross margin. Jefferies has projected a stronger outcome of about $11.5 billion in revenue and adjusted earnings of 48 cents a share. Bearish positioning remains elevated, with about 87 million shares sold short, while Nike's 41-cent quarterly dividend equates to $1.64 annually and a previously reported 4.63% yield. The report will be closely watched for signs that lower discounting, a more selective China e-commerce strategy and repaired retailer relationships are improving the company's profitability and brand position.

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