Apple CEO John Ternus reportedly targets middle management, faster product releases

  • John Ternus is considering restructuring Apple’s product development and management layers.
  • Apple eliminated engineering program manager positions affecting roughly half a dozen directors.
  • Apple reduced Vision Pro and Siri staffing and paused proposed AppleCare job cuts.

Apple CEO John Ternus is reportedly considering a broad overhaul of product development, including abandoning the traditional spring and fall release cadence, reducing middle-management layers and encouraging more experimentation. Bloomberg reported that Ternus, who succeeded Tim Cook earlier this month after Cook’s 15-year tenure, has discussed giving engineers more direct access to senior executives to shorten development cycles. Apple’s hardware engineering division has already eliminated several engineering program manager positions, affecting roughly half a dozen directors, while the company has reduced staffing on its Vision Pro and Siri teams. Cuts to Fitness+ have raised questions about the service’s future as its functionality increasingly overlaps with the Health app. Apple also considered eliminating about 5,000 AppleCare customer-service positions over the summer before putting those plans on hold. The changes could improve responsiveness and speed, but they also create execution risks for the tightly integrated hardware and software ecosystem.

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