CJ CheilJedang is expanding Bibigo Gimbap across mainstream U.S. grocery chains as sales rose 59% in the first seven months of the year from a year earlier. The number of stores carrying the product increased 145%, from 1,924 to 4,734, after the company secured shelf space at 10 major retail channels, including Kroger, Albertsons, Food Lion and Meijer. Cumulative global sales have exceeded 8 million units, while average annual revenue growth has reached 130%. The product's growing visibility, including coverage of its distinction from Japanese maki, has helped position gimbap as a potential next K-food growth category after instant noodles. Korean seaweed exports totaled about $479 million in the first eight months of the year, following annual exports above $1 billion for the first time in 2025. CJ is also marketing Bibigo Gimbap beyond Korean and Asian consumers, with two current U.S. varieties, Bulgogi and Spicy Bulgogi, and plans for flavors based on Korean ingredients and menus.