Toss to remove Naver from reward ads as POS dispute reaches parliamentary audit

Oct 1, 2026 04:50 (24d ago)

Toss will end NAVER-linked Attendance Check Mission advertising in the third week of October after completing contracted advertising volumes.
NAVER says reward-based searches for restaurant information caused spikes in selected keywords and could distort Store and Place rankings.
The National Assembly summoned Toss Place CEO Choi Jae-ho and NAVER Place business chief Lee Sang-cheol for an October 12 audit on the two-year POS integration dispute.

Toss will discontinue NAVER search pathways in its Attendance Check Mission reward-advertising program from the third week of October, after NAVER alleged that incentivized restaurant searches distorted rankings and filed a police complaint against Toss in February. The companies will also face a National Assembly parliamentary audit on October 12 over Toss’s allegation that NAVER excluded stores using Toss’s POS from integration with its Place Plus store-management service.