Southwest Fitness Holdings LLC, a subsidiary of CR Fitness Holdings, will hold a one-day Cyber Sale on October 3, 2026, for the new Crunch Arcadia fitness center in Phoenix, Arizona. Online memberships will start at $9.99 per month with no enrollment fees, while the first 500 members will receive perks including a limited-edition t-shirt and training discounts. The $5 million, 36,500-square-foot club will feature Crunch Fitness's 3.0 design, cardio and strength equipment, Olympic squat racks, group fitness and cycle studios, a hot studio, boxing classes, HIITZone interval training, dry saunas, HydroMassage and tanning. The club will offer 24-hour access five days a week once open and is expected to create more than 70 local jobs. Southwest Fitness Holdings currently operates 14 Crunch gyms in the Dallas-Fort Worth area and has five Arizona locations coming soon, while CR Fitness Holdings serves over one million members across 99 Crunch Fitness locations.