Nike shares fell to a new 10-year low after the company reported earnings below analyst expectations, intensifying concerns about consumer demand, competition and operational challenges. The decline adds to a broader reassessment of Nike's near-term growth prospects and valuation. An earlier report had described Nike as reaching a 12-year low ahead of earnings and falling 80% over five years. Brian Sozzi said investors were overlooking Nike and McDonald's dividends; McDonald's was trading at a valuation not seen in 10 years, while an earlier post said it was reportedly testing an unspecified measure.