New York City's click-to-cancel regulation took effect Oct. 1, requiring businesses to make canceling automatically renewing subscriptions as easy as signing up. If customers enrolled online, companies must offer online cancellation through a simple, clear process and cannot bury the option in multiple menus or delay it. Businesses must clearly disclose subscription terms and whether charges will renew automatically. The rule targets subscription traps, including free trials that convert to paid plans without adequate notice. Violations carry civil penalties of at least $525 per violation, with compensation possible for affected consumers. The city has created an online reporting portal, and estimates cited by New York City suggest the measure could save residents $21.5 million to $162.5 million annually. Consumer complaints about automatic payments and subscription practices rose from about 42 per day in 2021 to roughly 70 per day in 2024, while a federal click-to-cancel rule finalized in October 2024 was invalidated by a federal appeals court in July 2025.