United Airlines is targeting eligible elite members of Delta Air Lines and American Airlines with a tiered status-match campaign that grants equivalent MileagePlus status for 90 days. Participants must spend $1,500 to $7,000 on United mainline or regional flights during that period to retain the status through Jan. 31, 2028, depending on their matched tier. United is promoting its expanding Starlink Wi-Fi service, which MileagePlus members can use at no charge on equipped aircraft, although coverage is not yet universal and connectivity on planes without Starlink costs at least $8 per flight. The campaign adds to competition among United, Delta and American for high-spending travelers, as the carriers invest in loyalty benefits, premium cabins, lounges, connectivity and international networks. American has its own status-match promotions, while Delta plans to replace its free onboard Wi-Fi provider with Amazon’s Project Kuiper, which it referred to as Amazon Leo.