Coupang officially launched its Rocket Direct Purchase Europe store on the 2nd, offering approximately 380 products from 80 European brands in categories including health foods, food, beauty and baby goods. Featured brands include German organic baby-food maker HiPP, Swiss dermo haircare brand Rausch, Italian balsamic vinegar brand Gocce, German supplement brand Orthomol, Italian personal care brand Borotalco and Italian coffee brand Cherico. WOW members receive free shipping on European direct-purchase items and delivery within 3–5 days of ordering. Coupang is offering coupons worth up to 3,000 Korean won throughout October and is running Global Shopping Day through the 7th, featuring about 40,000 global products. Held on the first day of each month, the promotion covers European goods, consumer electronics and digital devices, fashion, health foods, food, home and kitchen, and camping. The company said it plans to keep expanding its global product lineup as demand for European brands grows.