NAVER and Toss are set to confront each other during a National Assembly parliamentary audit over allegations that NAVER excluded Toss’s POS (point-of-sale system) from integration with its Place Plus store-management service. The dispute has continued for two years, with Toss Place claiming that affiliated stores using Toss POS were denied partnership eligibility. NAVER denies discrimination and says integrations are expanded sequentially under objective criteria. The National Policy Committee of the National Assembly summoned Choi Jae-ho, CEO of Toss Place, and Lee Sang-cheol, head of NAVER Place’s business division, as witnesses for the audit scheduled for October 12, following a request to examine alleged discrimination against small business owners using particular POS systems. NAVER has separately accused Toss of using apptech marketing (reward-based activity campaigns) to distort search rankings on NAVER Store and NAVER Place. Toss users were asked to search for specific restaurants, verify menu prices or enter walking distances to complete attendance-check missions, which NAVER says caused spikes in selected keyword searches. NAVER sent letters to multiple companies, including Toss, in July 2025 requesting an end to reward-based marketing, then filed a police complaint against Toss in February this year alleging obstruction of business and violations of the Information and Communications Network Act. Toss subsequently excluded NAVER search pathways from its marketing and said it would stop operating them in the third week of October after completing its contracted advertising volumes. Lawmakers from both ruling and opposition parties are expected to hear both sides during the audit.