EU consumer authorities open 11 actions against 10 video game companies over in-game currencies

  • European consumer authorities opened 11 actions against 10 video game companies.
  • The Commission named Activision Blizzard UK, Crytek, InnoGames, King.com and six others.
  • The CPC Network previously set principles for in-game currencies in March 2025.

European consumer authorities have opened eleven coordinated actions against ten video game companies over the sale and pricing of in-game virtual currencies. The European Commission’s Consumer Protection Cooperation (CPC) Network, which coordinates national enforcement bodies, named Activision Blizzard UK, Crytek, InnoGames, King.com, Mojang, Plarium Europe, PLR Worldwide Sales, Riot Games, Supercell and Ubisoft EMEA. The latest statement revises the earlier account of nine companies and separately described engagement with Activision Blizzard. Games linked to the review include Minecraft, Candy Crush Saga, Clash of Clans, Valorant, For Honor, Hunt: Showdown 1896, Forge of Empires, Mech Arena and Gardenscapes. The CCPC previously said the review spans seven areas, while separate scrutiny involving Activision Blizzard covered personal-data collection, potentially addictive design, parental controls, marketing aimed at children and account blocking. The action follows talks with industry federations that regulators deemed unsatisfactory and a subsequent large-scale market check. The CPC Network set out principles for in-game currencies in March 2025 and previously acted against Star Stable Entertainment. Companies that do not address regulators’ concerns could face enforcement by national authorities; no deadline or penalties have been disclosed.

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