KeyBanc upgrades Airbnb, sees 19% upside for discounted shares

  • KeyBanc upgraded Airbnb to overweight from sector weight and set a $191 price target.
  • Airbnb traded at 14.1 times estimated 2028 enterprise-value-to-EBITDA, below its 16.7-times median.
  • Shares have risen 18% year to date, according to the report.

KeyBanc upgraded Airbnb to overweight from sector weight and set a $191 price target, implying 19% upside from Thursday's close. Analyst Sergio Segura said the investment case rests on durable, product-led core growth, hotels becoming a second growth engine and Airbnb benefiting from artificial intelligence. The company trades at 14.1 times its 2028 estimated enterprise-value-to-EBITDA ratio, below its three-year next-12-month median of 16.7 times. KeyBanc said Airbnb's differentiated inventory, globally recognized brand and significant direct-traffic mix could support its AI-related growth. The recommendation is broadly consistent with Wall Street sentiment: 27 of 45 analysts covering the stock rate it buy or strong buy, while 17 recommend holding it. Shares are up 18% year to date.

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