Google has raised the price of its Pixel 10a smartphone by $100, citing rising memory costs, with the 128GB model now selling for $599 instead of $499 at the Google Store, Amazon and Best Buy. The 256GB version increased to $699, while international prices now stand at $849 in Canada, £599 in the United Kingdom and €649 in Europe. The device launched earlier this year and uses Google’s Tensor G4 processor, which has since been superseded by two newer generations. Google has not publicly commented on the increase. The move follows a $100 increase across the Pixel 11 lineup, which Google unveiled in August, and similar price adjustments by Samsung and Apple. Component pressures have intensified as chip suppliers direct more production toward high-bandwidth memory for AI servers, pushing memory and storage prices roughly fourfold over three quarters.