Back

McDonald’s targets $1 billion media network to monetize customer attention

Verifying
  • McDonald’s is testing a media network across its restaurants, kiosks, menu boards and app.
  • The pilot covers 450 company-owned U.S. restaurants, with a long-term $1 billion revenue ambition.
  • McDonald’s plans $8.5 billion in NEXT partnering through 2036, including franchisee support.
The information on this website is generated using AI and we cannot guarantee its accuracy. Please use it as reference information only.