Block, Inc. (NYSE: XYZ) launched "Bitcoin Does," its first major consumer advertising campaign focused on bitcoin, on October 1. The Oakland, California-based fintech aims to reach roughly 60 million Americans who are curious about buying, trying or using bitcoin, presenting it in everyday settings rather than primarily as a speculative asset. The campaign features Cash App for buying, sending and spending bitcoin, Bitkey as a self-custody wallet (a wallet where users control their keys), and Square for merchant payments. Block said Cash App has onboarded more than 24 million active bitcoin users since 2018. The campaign spans YouTube, X, Meta, Instagram, Fox Sports television broadcasts and selected movie-theater screenings, with additional posts planned through December 31. The initiative comes as Block applies for a national trust bank charter for Builders Bank; the company says its bitcoin services are unavailable to New York residents and are not FDIC-insured.