Pump.fun co-founder Alon said the platform revised its $15 million Callout Rewards algorithm after its initial design inadvertently encouraged low-quality spam. The updated system applies diminishing marginal returns to high-frequency posting, steering users toward substantive token recommendations rather than volume. Alon said rewards are distributed equally across accounts ranging from major influencers to users with fewer than 10 followers. Future returns will depend on building trader trust and generating trading volume through quality content, while spam and follower-farming strategies are no longer intended to produce sustainable results.