XRP advertising appeared on the central scoreboard during the University of Kansas' game against MTSU, highlighting Ripple's broader summer push into U.S. college sports. Over the past two months, Ripple has reached three agreements through Learfield, including a five-year deal with the University of Kansas, the alma mater of Ripple CEO Brad Garlinghouse. The Kansas partnership includes XRP patches on uniforms across all university teams, while the University of Florida has placed XRP logos at the 25-yard lines of The Swamp. Sources familiar with the negotiations said the Florida agreement costs Ripple about $5 million a year. The University of Louisville has also added the brand to Denny Crum Court for exposure during televised home basketball games. Ripple is pairing these sponsorships with campus finance education and technology career pathways, seeking long-term recognition among younger prospective investors rather than relying solely on professional sports advertising.