Apple appoints Steve Smith as M&A chief in management reshuffle

  • Apple appointed Steve Smith as mergers and acquisitions chief, moving Adrian Perica to services leadership.
  • Adrian Perica spent 17 years in Apple’s mergers and acquisitions and corporate development function.
  • Smith will report to Kevan Parekh, while Perica will report to Eddy Cue.

Apple has appointed insider Steve Smith as head of mergers and acquisitions, moving Adrian Perica, a 17-year veteran of the company’s M&A and corporate development function, fully into services. Smith will report to Chief Financial Officer Kevan Parekh, while Perica will report to services chief Eddy Cue and continue overseeing iCloud, Fitness+ and News, among other businesses. Apple is also promoting Carson Oliver to vice president of the App Store. The changes are among the latest management shifts under Chief Executive Officer John Ternus, who took over on Sept. 1 as Tim Cook moved to executive chairman. Cue said Apple has big plans for services and welcomed more of Perica’s time. The reshuffle comes as Apple expands services oversight, prepares for Jennifer Bailey’s retirement and seeks new revenue sources as services growth slows.

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