Visa survey finds rising APAC stablecoin interest, but only 6% understand how they work

  • Visa surveyed 14,250 Asia-Pacific consumers on stablecoin awareness and use.
  • 46% of respondents said they are likely to use stablecoins within five years.
  • Vietnam and India each recorded 67% future stablecoin-use intent.

Visa’s Consumer 360 study found that 46% of consumers across Asia-Pacific are likely to use stablecoins within five years, although only 16% said they had used them in the past 12 months. The survey of 14,250 people aged 18 to 65 across 14 markets, conducted from June to July 2026 and released October 5, showed that 66% were aware of stablecoins but just 6% accurately understood how they work. Misconceptions were pronounced, with 41% believing stablecoins always rise in value despite their design to maintain a stable value against a reference asset such as a national currency. Vietnam and India recorded the highest future-use intent at 67%, while awareness was highest in Hong Kong, India and Thailand. Fraud or scam fears deterred 38% of aware nonusers, and respondents slightly favored government-linked stablecoins over tokens tied to regulated institutions. Visa is expanding its stablecoin settlement network, while partner Reap is preparing local-currency stablecoins for 24/7 foreign-exchange settlement.

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