LG Corp. (003550) has entered the U.S. GPU transaction-brokerage market through PADO, an AI company spun off from LG Electronics (066570), as the South Korean group expands its data-center business beyond cooling and power equipment. PADO Compute connects companies seeking GPU capacity with cloud providers and data-center operators, allowing customers to compare availability, prices, regions and rental periods across suppliers. The platform supports short-term rentals and contracts lasting one to five years, while PADO is also seeking inventory and negotiating commercial terms. The broader GPU-as-a-service market is projected to grow from about $5.1 billion, or 6.8 trillion won, this year to about $14.5 billion, or 19.3 trillion won, in 2033, implying average annual growth of about 16%. LG aims to use the brokerage business as an entry point for packaging LG Electronics' cooling systems, LG Energy Solution's energy-storage systems and LG CNS' data-center construction and operations under its One LG strategy. PADO's AI technology for optimizing power demand and cooling, along with the group's customer and technology networks, supports that model. Competition includes Amazon Web Services, Microsoft, Vast.ai, Shadeform and Nvidia's DGX Cloud Lepton, while the business will depend on PADO securing stable GPU supply and converting customer relationships into wider data-center projects.