Naver has launched Nulpesta, a membership festival running at Anderson C in Seongsu-dong, Seoul, from October 30 to November 1. The event brings Naver Plus Membership benefits into an offline setting through artist performances, brand experiences, shopping and Npay payment technology. A presale for members who spent more than 200,000 Korean won through Npay sold 3,000 tickets in 40 minutes. Visitors can use Face Sign facial authentication for entry and collect NFTs through Npay Wallet during a stamp tour to receive points and prizes. More than 50 fashion, food, beauty and living brands are participating, alongside the Knock It showroom, Naver Only products and an area highlighting Naver's two-year partnership with Netflix. An outdoor Seongsu restaurant exhibition will continue through November 11, while Npay Connect-affiliated stores will offer up to 20% additional points for reservations and on-site payments. Naver said the festival is part of its effort to extend membership benefits beyond online services, with Naver Arena events planned after its first tennis event in December.