Hyundai Motor and Kia are expanding year-end purchase incentives as weak domestic demand weighs on sales, offering discounts, financing benefits and certified used-car promotions through the 2026 Korea Sale Festa. Kia is discounting 10,000 vehicles across 16 models by up to 11% in November, with the highest rates applying to the Sorento and Tasman. The Sorento 2.2 Diesel Noblesse can receive combined discounts of about 5.5 million won, including an exhibition-vehicle benefit. Hyundai is offering discounts on the Avante, Grandeur and Santa Fe, including a 1 million won base discount for the gasoline Avante, while the Genesis G80 and GV70 receive base benefits of 2 million won excluding electrified models. Hyundai is also providing up to 60 months of interest-free installments for the Santa Fe and Palisade, subject to card and vehicle-allocation conditions.