Prenetics, backed by David Beckham, becomes the first publicly traded healthcare firm to invest in Bitcoin, aiming to integrate digital assets into its operations and enhance financial strategies.
Prenetics has launched a $20 million Bitcoin treasury strategy, acquiring 187.42 BTC at an average price of $106,000. This investment has led to a 23% stock increase, with plans to allocate more capital to Bitcoin and accept cryptocurrency payments, signaling a significant shift towards digital assets in healthcare.