Hinge is testing a cheaper subscription tier as parent company Match Group looks for ways to persuade more users to pay for dating-app services. The test was disclosed during Match Group’s third-quarter 2026 earnings call on Monday. The plan will include additional filters and custom location boundaries, giving users more control over whom they see and where they meet. Match Group chief financial officer Steve Bailey said the offering is designed particularly for women and price-sensitive users. Match Group did not disclose the price, and TechCrunch sought further details. Hinge is one of Match Group’s highest-priced products, generating about $30 in revenue per payer, nearly twice Tinder’s figure, while its payer penetration is only slightly more than half Tinder’s. The test comes despite Hinge’s strong recent performance: global monthly active users rose 12% year over year, direct revenue increased 19% to $221 million, and paying users climbed 23% to 2.3 million. Direct revenue consists of subscription and in-app purchase income. Tinder generated $480 million in direct revenue, down 2% year over year, and had 8.9 million paid users, down 4%. Hinge previously tested a more expensive tier in 2023, but is now assessing whether a lower-priced option can bring more users into its paid base. Match Group is also responding to user fatigue through Group Hangouts and Events, which offer alternatives to one-to-one matching, and plans to expand those efforts in the fourth quarter. It also plans to begin testing real-time adaptive recommendations on Tinder in the fourth quarter, allowing the app to react to user actions within seconds rather than hours and make recommendations more relevant and personalized.