XPENG has appointed Lee Man-sik, former head of communications and commercial operations at Volvo Car Korea, as the inaugural chief executive of XPENG Motors Korea. The appointment takes effect Dec. 1, 2026. Lee began his automotive career in engineering and has more than 30 years of experience across sales, marketing, product strategy, brand communications, dealer network development and customer service. He joined Volvo Car Korea in 2003 and helped develop its premium import-brand operations over roughly 23 years. Lee will establish XPENG’s Korean business foundation, expand sales and service networks and develop strategic partnerships ahead of the company’s planned first-half market launch. XPENG delivered 50,237 vehicles worldwide in October 2026, including 13,326 overseas units.