GS Shop officially launched its MD Curation System on the 3rd, a platform developed with Amazon Web Services to automate repetitive promotional work handled by merchandisers. Four AI agents support product curation, automatic store mapping, trend sensing and copywriting. Mobile merchandisers had been spending about 40% of their working hours preparing promotions. By entering planning objectives and conditions, they can have the system analyze sales performance and customer behavior data, select suitable products, recommend product placement, and generate event titles and marketing copy. In a pilot conducted this month, 72% of mobile merchandisers used the system, and it produced about 40% of all promotions. GS Shop said the time required to select products and prepare events fell by about 70% from previous levels. The company plans to lift usage above 90% within this year, allowing merchandisers to focus more on identifying and planning differentiated products. An official at GS Retail (007070) said the project strengthened the company’s field-centered AX, or AI transformation, capabilities and that GS Retail will continue expanding an AX work culture linked to measurable business results.