Sahil Arora published purported conversations, recordings, historical posts and blockchain records alleging that crypto personalities and intermediaries accepted payment or coordinated promotion for celebrity-linked memecoins during the 2024 boom. The allegations include approximately $100,000 allegedly paid to Ansem to promote Iggy Azalea’s MOTHER, a claimed $10,000 fee for a Mario Nawfal tweet and approximately $10,000 allegedly spent arranging a filmed meeting involving Caitlyn Jenner. ZachXBT has repeatedly criticized Ansem’s promotion of micro-cap and celebrity tokens, saying gamblers again gave him credibility and exit liquidity despite prior warnings. Ansem denied working with Sahil and disputed the authenticity of purported private messages. A cited transaction displayed 129.5 SOL sent on May 28, 2024, shortly before MOTHER publicity; Sahil separately described 129 SOL worth roughly $22,000 as the transfer. Other records allegedly showed 504.5 SOL received after JASON launched and 377.43 SOL forwarded to a wallet identified as Ansem’s. The disclosures renew questions about undisclosed wallets, affiliate incentives, paid endorsements and transparency in celebrity-token markets; U.S. Federal Trade Commission guidance says influencers should disclose material relationships tied to endorsements.