Korean retailers are expanding across regional cities, particularly Busan, as rising tourism redirects foreign visitors and spending beyond Seoul. South Korea had already exceeded its 2025 record for foreign visitors by late October, while arrivals at regional airports rose about 37% to roughly 3.24 million in the first nine months, compared with a 17.3% increase at capital-area airports. Foreign tourists spent more than 1 trillion won (S$940 million) in Busan from January through September, the first time a region outside Seoul reached that level. Shinsegae plans to acquire Lotte Department Store’s Centum City branch and combine it with adjacent properties to create Shinsegae Town. Lotte will focus its remaining Busan stores on distinct roles, while CJ Olive Young, Blue Elephant and Musinsa expand regional outlets aimed at tourists and younger shoppers.