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Netflix daily viewing falls to 1.64 hours in first half of 2026

Nov 7, 2026 07:59 (2d ago)

Verifying

Netflix recorded lower average daily viewing among subscribers in the first half of 2026.
1.64 hours per day compared with 1.72 hours in 2024 and 1.81 hours in 2023.
Netflix needs higher per-subscriber viewing hours as it expands its advertising business.