Japan’s three major convenience store chains are expanding digital signage to encourage purchases and develop advertising revenue as customer-number growth slows. FamilyMart installed screens at about 12,000 stores by September after fully launching the business in 2021, following a model used by Walmart to diversify revenue through advertising. It generally runs 15-second ads above checkout areas, and its operator says the screens have increased customer interest in advertised products and services. About 80% of placements during the fiscal years ended February 2024 through February 2026 came from companies and local governments whose products or services are not sold at FamilyMart. The operator aims to raise digital-signage revenue in the business year ending February 2029 to 1.6 times the level in the year ending February 2027. Seven-Eleven Japan has screens in roughly 3,700 stores and plans to reach around 8,700 during the business year ending February 2027 through a joint venture with Dentsu Group and CyberAgent. The venture will use creative expertise and artificial intelligence to tailor ads to time slots and store inventory. Lawson operates screens at about 100 stores and plans to expand to 3,000 by summer 2027, while Mitsubishi and KDDI run a joint venture focused on customer engagement and content including disaster-prevention information and entertainment.