Musinsa said it has reached 100 new stores in five years since opening its first location in 2021, with 93 in South Korea and seven overseas. The milestone store, Musinsa Beauty Seongsu, is scheduled to open in Seoul's Seongsu-dong on Nov. 11. Including four Champion stores whose operating rights Musinsa acquired in 2025, its total operating network stands at 104 locations. Musinsa opened one store in 2021, six in 2023 and 31 in 2025, while opening 40 stores this year through the 100th location. If it adds more Musinsa Standard outlets and six Musinsa Kicks stores by year-end, this year's openings will reach 46 and the operating network will total 110. Visitor numbers at 75 domestic stores rose 92% year on year, while traffic increased 84% at Musinsa Store outlets and 49% at Musinsa Standard stores. Foreign customers represented 52% of orders at three Musinsa Store locations in Seongsu, Hongdae and Myeongdong, and 42% at Musinsa Standard stores in those districts. Cumulative visitors have exceeded 100 million. Musinsa has expanded into specialty formats including Musinsa Beauty, Musinsa Kicks and Musinsa Bag & Cap Club, while 29CM operates eight stores. Its overseas rollout began with two Shanghai locations last December and has grown to seven stores. The company said it plans to expand in Japan and Southeast Asia after China and take its Korean offline model into global markets.